LG Electronics Picks Tensilica’s HiFi Audio DSP and SW Codecs for HDTV

"We picked the HiFi Audio DSP for its speed, power, and performance, its C-based programming model, and its completeness as a turnkey solution, including both the hardware and the software codecs we need for medium and high-end DTVs," said Seung Jong Choi, Vice President, LG Electronics. "Moreover, Tensilica offers us an attractive, automated process to customize the HiFi Audio DSP and add our own algorithms to further differentiate our products in highly competitive markets."