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Monday, September 10, 2007

P-Product Ports Codecs to the HiFi 2 Audio Engine

“Customers interested in custom ports of specialized audio codecs can turn to P-Product because they have the expertise in programming Tensilica's HiFi 2 Audio Engine platform,” stated Larry Przywara, Tensilica's director of mobile multimedia. “With their porting and algorithm optimization experience, P-Product is a strong asset for our HiFi 2 customers.”

“The HiFi 2 Audio Engine is a very well optimized core for all audio functions, ranging from low-power MP3 to high-end surround sound,” stated Michael Vulikh, CEO of P-Product. “The audio centric instructions Tensilica created enable easy programming in C code, avoiding the time consuming assembly-level programming usually required when porting audio algorithms to the typical DSPs and CPUs. The HiFi2 audio engine allows us to deliver superior MHz performance with far less development effort.”

P-Product has already ported audio software to Tensilica's HiFi 2 Audio Engine and has significant expertise in audio and video software porting.

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