Tata Elxsi Becomes Tensilica's First Authorized Multimedia Processor Design Center

Tata Elxsi Ltd., a leading independent embedded design service company headquartered in Bangalore, India, with offices in major locations around the world, has become the first authorized design center for Tensilica’s multimedia customers. Tata Elxsi’s engineers have been fully trained on Tensilica’s HiFi 2 Audio Engine and Diamond Standard 38xVDO Video Engine family, and will be able to provide SOC design services including hardware and system software design for semiconductor and electronics manufacturers. Tata Elxsi has served as a design center for Tensilica’s Xtensa configurable processor family for over three years, and is already assisting global electronics companies with Tensilica-based multimedia designs.

“Tensilica’s Diamond Standard 38xVDO Video Engine family is the most capable processor core-based video solution on the market today, supplying full D1 resolution Main Profile H.264 performance,” stated Madhukar Dev, CEO, Tata Elxsi. “And the HiFi 2 Audio Engine is proven in designs that are shipping in huge volumes right now. Our turnkey SOC design capability and proven strengths in multimedia design will help Tensilica’s customers quickly integrate these powerful engines into their SOC designs, reducing product development time and costs. Our network of offices and strong presence in key geographies such as US and Europe and Asia, including Japan, Taiwan and South Korea, provides customers with easy access to world-class multimedia system and engineering expertise.”