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Thursday, October 19, 2006

NuFront Software Picks Xtensa for DSP in China’s Mobile TV Handsets

NuFront Software of Beijing, China, is designing a complex system-on-chip (SOC) using Tensilica’s Xtensa configurable processor. NuFront is a leading design firm specializing in SOC designs for China’s digital television products. They are developing a baseband DSP (digital signal processor) for China’s Mobile TV handset standard, and are using the Xtensa processor because they can optimize it for the performance they need.

"Tensilica’s Xtensa processor was very attractive for our next design because standard processor cores couldn’t give us the performance we needed,” stated Hamilton Yong, COO, NuFront Software. “The only way to get the performance was to be able to optimize the processor, and Tensilica is the only company with the automated tools to make that customization much easier and ensure our success.”

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